A $385 ad budget that brought a contractor 21 renovation leads.

Meta ads for a Chicago-area renovation contractor: a testimonial video, renovation walkthroughs and before and after visuals, all pointing at an instant quote form.

Client emails

Personas

Three ad sets

Leads in

The featured ad

$18.35per lead, 21 leads

Client: URS Construction & Development
Sector: Home renovation, Chicago area
Built: Personas, three ad sets, video and image creative
Status: Client campaign

The process

Homeowners already looking, and no friction to ask.

I built personas from the contractor's inbound client emails. The audience was middle-aged homeowners around Chicago who were already looking at renovations.

Three ad sets: instant forms with interest targeting, local young professionals, and instant forms with broad reach. Every ad opened a lead form inside Meta, so asking for a quote took a few taps.

The creative

Supporting ad

Before and after kitchen renovation reel

Results

$385 in, 21 leads and 2 signed jobs out.

The two signed jobs came to about $10,000 in contracts.

21leads

$18.35cost per lead

$385total ad spend

2new clients signed

Scope and limits

The $10,000 is the contract value of the two signed jobs, not profit, so I do not put a return on ad spend figure on it.

Next caseTwo message territories for a music platform, ready to test. Have a job like this? Let's talk

Matt Smith, Chicago. matt@visibilitybuddy.com