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Market research
In-house role, 2023

Rivet · Positioning ยท Music technology, 2023

Two message territories for a music platform, ready to test.

Rivet could describe its features but not its value. This deck lays out two ways to position it, with the taglines, ad scripts and test plan for each.

Interviews
Two territories
Taglines and scripts
A test plan

Rivet messaging and positioning, October 2023

Rivet message territories deck cover
37pages
Client
Rivet, where I worked in-house
Sector
Music technology
Built
A positioning deck
Status
In-house role, 2023

What is in it

Connect Direct, and Engagement Ally.

Two territories for how Rivet could talk about itself, each with taglines and ad scripts, aimed at musicians with 3,500 or more followers.

The deck ends with a plan to test both: interviews with 10 or more musicians and 5 managers, and surveys of 200 clients and 100 prospects.

The deck

Rivet messaging and positioning (PDF, 37 pages)

Scope and limits

The deck is the plan and the territories. The test it describes is a plan, so there are no test results here.

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Matt Smith, Chicago. matt@visibilitybuddy.com