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In-house role, 2025 to 2026

Intraplex · Enterprise AI

Explaining on-premise AI to executives in healthcare and finance.

Intraplex sells on-premise AI document search to regulated industries. I wrote for LinkedIn and designed for Instagram to make it the company that explains why cloud AI is a risk for them.

Risks of cloud AI
LinkedIn articles
Illustrated posts
Executive readers

Four of the LinkedIn pieces

Intraplex Instagram graphics
4LinkedIn articles shown here
Client
Intraplex, where I worked in-house
Sector
Enterprise AI for regulated industries
Built
LinkedIn articles, illustrated Instagram posts
Status
In-house role, 2025 to 2026

The problem

The buyer is an executive, and the topic is dense.

Intraplex's buyers run healthcare and finance companies. They need to understand why sending their documents to a public cloud AI is a risk, without reading a technical paper.

What I did

Teach the risk, then show the alternative.

On LinkedIn I wrote for decision-makers about the hidden costs of cloud AI and what on-premise search changes. On Instagram I turned the same ideas into illustrated graphics that were easy to share.

The LinkedIn pieces

Intraplex value proposition
The value proposition
Hidden costs of AI
Hidden costs of AI
The hidden price of convenient AI
The hidden price of convenient AI
Will RAG work for my enterprise
Will RAG work for my enterprise?

Scope and limits

This was thought leadership writing for a long B2B sales cycle. I have no pipeline or revenue number to tie to it.

Next caseFive kinds of video from inside a hardware startup. Have a job like this? Let's talk

Matt Smith, Chicago. matt@visibilitybuddy.com