Paid Social · Meta Business Suite
URS Construction
Facebook and Instagram ad creative for URS Construction & Development, a Chicago-area home renovation contractor. Ads combined testimonial video, renovation walkthroughs, and before/after visuals to drive quote requests through Meta Business Suite.
Ad Creative
01 — Featured Ad
02 — Supporting Ad
03 — Before & After Reel
04 — Dream Home Creative
The Process
I scraped inbound client emails and built customer personas from the patterns I found. The target audience was middle-aged homeowners in the Chicago area actively looking for home renovations.
I built 3 ad sets: Instant Forms with interest-based targeting, Local Chicago Young Professionals, and Instant Forms with broad reach — 21 total ads across 7 sets. All ads pointed to instant lead forms inside Meta to remove friction from the quote request process.
Results
21
Leads Generated
$18.35
Cost per Lead
$385
Total Ad Spend
2
New Clients Signed
$10K
Revenue Generated
26x
ROAS
A $385 ad budget turned into $10,000 in new contracts.