Case Study

Light Pong

TikTokInstagramYouTubeFacebookDiscordX/Twitter

Light Pong is the world's first 1-dimensional game system. I managed social media across TikTok, Instagram, YouTube, Facebook, Discord, and X. My role was content strategy, video production, and community building.

74.1K

TikTok Followers

1.8M

TikTok Likes

4,813

Instagram Followers

YouTube Videos

I built Light Pong's TikTok presence from scratch, producing organic content that drove multiple viral videos. The strategy focused on showing real people's reactions to the product in social settings, which created authentic shareability. I also ran a YouTube documentary series called 'In The Office With Light Pong' covering the full product development journey.

Viral TikTok

View TikTok

Instagram Feed

YouTube Documentary

93 videos produced documenting the full journey of building Light Pong.

See Content Production→